Press Release

HI jointly developed "Machi-chara™" new 3D content adopted by D903i ,D703i, and D903iTV with DoCoMo

"Machi-chara", users' favorite character, joyfully moves around the handset screen.

HI CORPORATION (Headquarters: Meguro-ku, Tokyo; president and CEO: Kazuo Kawabata; hereinafter "HI") announced today that HI had cooperated with NTT DoCoMo (Headquarters: Chiyoda-ku, Tokyo: president and CEO: Masao Nakamura; hereinafter "DoCoMo") in developing new 3D content "Machi-chara" adopted by DoCoMo for FOMA handsets: D903i released on November 14, 2006, D703i released on February 2, 2007, and D903iTV released on February 16, 2007.

"Machi-chara" is content that has been developed so users will be more attached to their handsets. Unlike a stand-by application screen replaced with other displays, users can enjoy letting their favorite characters run freely on various screens such as menu screen, browser, mail, and videophone, or change the outfit of characters by specifying a special date such as the user's birthday.

(Examples of Machi-Chara on the screen)

©NTT DoCoMo/dentsu

HI will continue the effort of enhancing presentation features on handsets using characters, such as "Chara-den", and now the newly introduced "Machi-chara", and continue to promote the popularization of the character in cooperation with DoCoMo.

* MascotCapule® is a registered trademark of HI Corporation. * Machi-chara™ is a registered trademark of NTT DoCoMo. * The names of other products and companies mentioned herein may be trademarks or registered trademarks of their respective owners.